Display
From local news titles such as Falu-Kuriren and Dala-Demokraten to major Swedish media groups and relevant niche sites. Specific inventory varies.
Local advertising.
Your kind of local.
How local should your campaign be? We help businesses in Dalarna define their catchment area, choose channels and understand what a media budget can achieve.
01 / CATCHMENT AREA
What does local mean for your business?
It means wherever your customers are. For some businesses, that is a few neighbourhoods in Falun. For others, it is all of Dalarna. The useful boundary is where expanding reach no longer justifies the cost.
We start with your customers, objectives and offer. Then we choose suitable geography: postcodes, a radius around a town or a wider region, depending on channel capabilities and campaign purpose.
Webbernauts is led by Mattias Rönn, whose experience with digital campaigns across the Nordics and beyond now comes back to Dalarna. Read more about us ↗
02 / TARGETINGFrom a neighbourhood
From a neighbourhood
to the whole county.
A campaign might focus on Falun, Borlänge, Grycksbo or all of Dalarna. Actual targeting precision depends on the platform, format, available data and publisher. We check what is possible before making a plan.
03 / CHANNELSWhere can you appear
Where can you appear
and be heard?
Local titles are one option. Programmatic also makes it possible to reach people in the area through a broader media mix.
Video & CTV
Reach audiences with film on websites, apps and connected TV. Geography and audience availability shape the placement plan.
DOOH & audio
Digital outdoor screens and digital audio can add context to the campaign. Available inventory and targeting differ by channel.
Media placements and audience data depend on actual availability and each publisher's or platform's terms.
04 / BUDGET
What might it cost?
Programmatic media is often priced in CPM: Swedish kronor per 1,000 ad impressions. The format, placement, publisher, data and audience definition all affect the price.
Illustrative planning assumptions could be around SEK 20–30 CPM for display in a site mix, SEK 200–300 CPM for video and connected TV, and SEK 80–150 CPM for digital out-of-home. Audience data may add a charge. These are examples, not fixed rates or a quotation.
Production, agency, technology and VAT may be additional. We price the actual campaign before proposing an investment.
300,000 impressions
over two weeks
300 × SEK 50 CPM, including assumed data cost
SEK 15,000Illustrative media cost100,000 impressions
on TV screens
100 × SEK 300 CPM
SEK 30,000Illustrative media costImpressions are not unique people: one person may see an ad several times. Reach and frequency are planned separately.
What could local advertising do for your business?
Tell us whom you want to reach, where they are and what you want to achieve. We can suggest a practical mix of geography, channels and budget.
Contact Mattias ↗WEBBERNAUTS / DALARNA
Ask us about local advertising
Tell us about your business and the area you want to reach. Mattias will get back to you.