Understand the requirements
Work through the media implications of the TTPA framework and define responsibilities with your team and legal advisers.
Political advertising
has a new operating system.
Planning for Finland's parliamentary election on 18 April 2027? We help political organisations and agencies prepare, document and execute digital campaigns under the EU's political advertising rules.
Talk to Webbernauts ↗Campaign feasibility depends on applicable rules, platform policies, inventory and the specific setup.
THE CONTEXT
More to prepare before launch.
Regulation (EU) 2024/900 introduced EU-wide rules on the transparency and targeting of political advertising. Political ads need clear labelling and accompanying transparency information. The use of personal data for targeting and ad delivery is subject to specific conditions and restrictions.
That changes the practical work behind a campaign: sponsor details, creative information, targeting choices and documentation need to be considered early.
Read the EU regulation ↗EXPERIENCE THAT TRAVELS
We've worked through the practical details in Sweden.
Our experience with political programmatic advertising in Sweden covers transparency notices, labelling, campaign documentation and the targeting options available in practice. We bring those lessons to teams preparing for Finland 2027.
FROM BRIEF TO ACTIVATION
What we help you do.
Build the campaign plan
Set objectives, geography, channels, creative needs and targeting approaches that fit the campaign.
Get it live
Support sponsor information, transparency and labelling workflows, media setup, optimisation and reporting.
TECHNOLOGY PARTNER
Webbernauts × BidTheatre
We work closely with BidTheatre, whose EU political advertising workflow collects sponsor and campaign information, obtains sponsor sign-off and includes an audit before launch.
Its creative workflow supports transparency notices for display. Video transparency information needs to be included in the creative. Available channels and targeting options should be checked for each campaign.
Explore BidTheatre's workflow ↗Let's prepare your campaign.
Tell us what you want to achieve. We can help with advice, planning and practical execution.
Talk to Webbernauts ↗